ELEGANT YARNS INC. PRIVACY
POLICY
We, Elegant Yarns, Inc. (Elegant Garden) are strongly committed to protecting your privacy and providing a safe online experience for all of our users and subscribers while offering the highest quality user experience to them. Since we gather certain types of information about our users and subscribers, in order to fulfill their requests and better serve their needs, we feel they should fully understand the terms and conditions surrounding the collection and use of their information. This Privacy Policy discloses what information we gather, how we use it, how to correct or change it, and what steps we take to safeguard personal information provided to us both online and offline. Please note that some of our websites are subject to separate privacy policies. We encourage you to always check the privacy policy on each website you visit to be sure you understand the privacy policy governing that website. Please read the complete Privacy Policy below, as well as our Terms of Use, and contact us if you have any questions.
WHAT INFORMATION DO WE COLLECT ABOUT YOU?
You can visit our website, read articles and other
materials, browse merchandise and check on offerings without giving us any
personal identifiable information. However, in order to provide users and
subscribers with the most efficient and enhanced personalized service and
attention, we may request information about you in certain circumstances and
collect certain information automatically. We also use contact lists and other
information which are obtained from third parties. For the convenience of all
of our customers and to better serve you, we create and maintain a customer
account that includes all the collected personal information we may have with
respect to the individual. Nevertheless, you can update or correct your contact
information or change your preferences about receiving offers and information
from us at any time, including changing your preferences about sharing
information with third parties.
Information You Volunteer
We collect personally identifiable information that you
volunteer to us (such as your name, mailing address, e-mail address, phone
number, age, gender, hobbies, family information and/or similar demographic
information), when you subscribe to, or create an account with, one of our
Websites, place an order through our Websites (see the section below for more
information on subscriptions, account management and orders), enter a contest
or sweepstakes through our Websites, request a catalog or voluntarily register
on our Websites. Often this additional information is optional or requested
anonymously in connection with a survey. Website visitors may register to
receive our e-mail updates, or enter online contests and sweepstakes.
Registration may also be required to participate in certain message boards,
bulletin boards, chat rooms or surveys available on our Websites. Sometimes
registration can be accomplished by submitting only a user name and password.
Other offerings may require the submission of additional information. For
example, our various brand Websites may ask which disciplines you enjoy most,
surfing, skating or snowboarding. Registration forms will indicate what
information is required and what information (if any) is optional.
Information Collected Automatically
We may also automatically collect your IP and referring Website addresses, browser type, domain name and Website access times. This information helps facilitate your online experience on our websites. In addition, we use cookies to track usage patterns on our website and to control the display of ads, as well as to offer other functionalities (such as screening for age, helping to track items in your shopping basket on Websites that offer online shopping opportunities, and “recognizing” you to speed up your log-in when you visit our websites). You can turn off cookies, but that will affect your online experience and you may not be able to complete an order or transaction. Please see below for more detail on cookies.
Other Information
We
conduct market research so that we can continue to improve our brands and
Websites. We might also purchase or rent lists of potential subscribers or customers
from third parties. Those lists may include information on current subscribers
or customers. This information might also be included in our database in order to help
us serve you better, for example, by minimizing multiple deliveries, e-mails and providing information tailor.
We use information you provide to fulfill your requests and
improve our websites, products and services. We may, from time to time, construct reports for advertisers, sponsors and vendors containing anonymous, aggregate
information about our users and subscribers, such as demographic, age and other online user information. This information allows us to provide content and
offers that are most relevant to our subscribers and users and to work more
closely with advertisers. We do not include any personal identifiable
information of our users in these reports.
We use personal information so that we can display or send custom, personalized
content to our website's visitors and send newsletters, mail, e-mails, features,
promotional material, surveys, other updates/information or offers to our
users and subscribers. From time to time, we might also establish business relationships
with other persons or entities that we believe to be trustworthy and whose
privacy policies are generally consistent with our privacy policy ("Choice
Partners"). In such cases we might share and cross-reference information,
including personal information about you that will enable our Choice Partners
to contact you regarding products and services that you might find of interest.
To serve you better, we might also combine information you give us online, in our
stores or through our catalogs. We may also combine that information with
publicly available information and information which we receive from our Choice
Partners or other third parties. We use the knowledge we gathered from the combination of that research to enhance
and personalize your shopping experience with us, to communicate with you about
our products and events that may be of interest to you, and for other
promotional purposes as we determine from time to time.
The user may, at any time, opt out of receiving such information by going to the
unsubscribe page and following the instructions on those pages. We also use
collected information to evaluate and administer our products and services,
fulfill customer requests, announce sweepstakes/contest winners, respond to any
future problems, such as difficulties in navigating our websites or accessing
certain features, and to gauge user trends to determine what products and
services are most popular with users.
We allow users of our websites to send articles or links by e-mail to other
parties who may be interested in them. We do not retain any e-mail addresses
(unless you are a member who has already voluntarily provided your e-mail
address) of either the sender or recipient of such articles or links after they
are sent, and we do not share “send a friend” e-mail addresses with third
parties. Of course, we use personal information to allow you to subscribe
online or to make product purchases on any of our websites. We and our
technical and fulfillment agents, partners and consultants follow carefully
proscribed procedures to safeguard credit card data in connection with your
transactions and adhere to certain legal requirements.
HOW DO WE SHARE PERSONAL INFORMATION?
Personal information is available to Elegant Yarns, Inc. and the
technical and fulfillment agents, partners and consultants who make our
websites, products and services available to you. Anonymous information is
available to our advertisers, sponsors, promotional, and business partners.
We share your personal information with third parties only as described below.
Elegant Yarns and Its affiliates
Elegant Yarns may access anonymous, aggregate demographic
data and any personal information you provide for internal marketing purposes.